Tropicana's new dress

Show & Tell 6

I think I remember seeing this on TV, when Tropicana changed their package design. This is an example where I see a great and smooth transition, yet updated and fresh without loosing too much of their branding identity. I love the image of an orange with a straw in it, how clever. One of my friend’s three year old has actually stuck a straw in his orange playing one day and according to my friend, strangely enough there were plenty of juice they got out of the orange through the straw.  

  I also love the brighter orange color and the updated logo, however I do miss one small detail from the old packaging—the twist cap, which looked like a half of an orange. 

                    New                                                                     Old

Not always updating company’s logo or packaging can be successful. Most of you remember when a few years ago Starbucks decided to update their logo to what they were claiming an original logo from when the Starbucks was born. Apparently it didn’t go so well since they had to switch the logo back. 

Great Package Designs

Hi Class,

I wanted to share with you some of great package designs I was able to find while doing my research for the espresso project. You can find more information and images here.

The Beauty and the Beast

This one just reminded me something. It's not always the outside that matters, as one of my classmates mentioned in his project. Especially when you are enjoying your favorite drink. Funny. Look at the face of the beast—whomever photoshoped this guy, did a great job. He is stunning.

Awareness Continued

    When I saw this image it spoke to me. Ask yourself. What do you see. We want to have all the power in our cars, house heaters, coffee makers, but we can live without it. Being simple sometimes better, not to mention it can save you some $$$$. Love the post card. You can find more here.