Show & Tell 6
I think I remember seeing this on TV, when Tropicana changed their package design. This is an example where I see a great and smooth transition, yet updated and fresh without loosing too much of their branding identity. I love the image of an orange with a straw in it, how clever. One of my friend’s three year old has actually stuck a straw in his orange playing one day and according to my friend, strangely enough there were plenty of juice they got out of the orange through the straw.
I also love the brighter orange color and the updated logo, however I do miss one small detail from the old packaging—the twist cap, which looked like a half of an orange.
Not always updating company’s logo or packaging can be successful. Most of you remember when a few years ago Starbucks decided to update their logo to what they were claiming an original logo from when the Starbucks was born. Apparently it didn’t go so well since they had to switch the logo back.